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Marketing Manager - China, Hong Kong, and Macau

Location: Home Office, Hong Kong
Job Type: Full Time

Here at Shake Shack, we take care of each other first and foremost so that we can make raves for our guests, community, suppliers, and investors. After all, teamwork makes the dream work. We work our buns off, but we play hard too, with a Team Appreciation Day, unlimited meal discounts, volunteer opportunities, and so much more. If you’re looking for a deeply fulfilling, financially rewarding, and really fun career, you’re in the right place. 

Marketing Manager - China, Hong Kong, and Macau

The Marketing Manager is responsible for driving the marketing strategy, communications, public relations, brand initiatives, culinary initiatives and guest relations for Shake Shack’s licensed partners in China, Hong Kong and Macau. Team member will support the execution of marketing campaigns across platforms and ensures all initiatives are in line with Shake Shack’s global brand positioning and philosophy. This job entails 20-40% international travel.

Key Responsibilities 

Brand Marketing
-Embrace and convey the Shake Shack brand voice and positioning across China, Hong Kong and Macau markets via marketing and communications in printed collateral, online and digital presence, and advertising that reflects the spirit, identity, integrity and intelligent humor of the brand
-Manage and assist in the creative development of in-Shack and out-of-Shack guest experience and brand initiatives
-Guide cause marketing and community investment strategies across markets, strengthening key relationships with community partners
-Oversee Shake Shack's brand entry into new markets, and expansion in existing markets, for pre-launch, launch/openings, and post-opening strategy

PR & Communications
-Collaborate with key stakeholders to guide cross-functional decisions rooted in guest feedback and insights
-Help select and oversee agency partners
-Manage and support both proactive and reactive PR and communication strategies across Asia markets
-Support executive PR opportunities and strategy across China, Hong Kong and

-Lead crisis communications and strategy across markets (proactive and reactive)

Guest Experience
-Monitor and report on key guest experience metrics

-Provide insights + guidance for local culinary innovation

Skills & Experience 

  • Minimum of 5 years’ experience in marketing/advertising/digital/social at a brand marketing organization, creative agency or lifestyle brand
  • Bachelor's Degree in Marketing or Business 
  • Exceptional organizational and time management skills as well as the ability to prioritize, multitask, and focus
  • Strong communications and interpersonal skills; business language is English and written and spoken fluency in Mandarin Chinese and Cantonese Chinese is required
  • Experience managing social agencies, creative agencies, and creative projects is a plus
  • Bilingual: English + 1-2 Regional Languages


Benefits include:

  • Medical, Dental, and Vision Insurance
  • Transit Discount Program
  • 401K Plan with Company Match
  • Paid Time Off Program
  • Flexible Spending Accounts
  • Employee Dining Program
  • Referral Bonus
  • Online Training Program
  • Career Development
  • Corporate Fitness Discount Programs
  • Choice of Global Cash Card or Direct Deposit

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts.  A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy they we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer 
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.

Benefits of Shake Shack

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Medical, Dental, and Vision Insurance
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Competitive Pay and Growth
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401(k) Plan + Company Match
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Paid Time Off

Marketing Manager - China, Hong Kong, and Macau

Apply Now

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