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This month, we're celebrating Pride with a new partner and a special menu addition!
As part of our mission to Stand For Something Good®, Shake Shack is proud to team up with GLAAD for this year’s Sprinkled with Pride campaign.
Starting June 1 and extending into July, guests can customize any shake or frozen custard by adding sprinkles for 50¢. All sprinkle proceeds will directly support GLAAD.
As the leading nonprofit championing LGBTQ+ acceptance, GLAAD is a force for change in media advocacy, dedicated to shaping culture and amplifying LGBTQ+ voices and visibility. Our partnership with GLAAD helps drive real impact—ensuring fair, accurate, and inclusive representation of the LGBTQ+ community while fostering meaningful connections with LGBTQ+ audiences and consumers.
In addition to our classic shake and frozen custard options, guests can also add sprinkles to our new Summer Shakes available now.