May 31, 2023

Sprinkled With Pride 2023

Sprinkled with Pride

This month and beyond, we're celebrating Pride with a new partner and a special menu addition! 

In keeping with our commitment to give back to the LGBTQ+ community, we teamed up with PFLAG National to sprinkle a little pride into our menu.

Shakes with Sprinkles

Starting June 1st and extending into July, guests can customize any shake (or frozen custard!) by adding sprinkles for 50¢. All sprinkle proceeds will directly support PFLAG National. 

PFLAG is the nation's largest organization dedicated to supporting, educating and advocating for LGBTQ+ people and those who love them. PFLAG has over 400 chapters nationwide and more than 325,000 members. We’re proud to be partnering with an organization that helps create a caring, just and affirming world. 

In addition to our classic shake and frozen custard options, guests can also add sprinkles to our new Summer Shakes that launch on June 1st—OREO® Cookie Funnel Cake and Triple Chocolate Brownie.

New summer shakes

Later this month, we’ll be sharing more about our commitment to creating an inclusive and empowering culture through the work of our Employee Resource Group, HEROIQ+. Follow along on our blog and Instagram for more!

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