May 31, 2019

We’re Proud to Show Our True Colors!

June is Pride month, and we’re going all out to show our support for the LGBTQIA+ community!

Starting June 1st, catch us sippin’ our celebratory Pride Shake - a cake batter shake dreamed up in honor of Pride, topped with rainbow glitter sprinkles. Grab this June-exclusive at all U.S. Shacks (excluding stadiums, ballparks, transit centers and airports) from 6/1 - 6/30. (*Pro tip: order ahead on the Shack App + to beat the line!)

Shake Shack Pride Shake

Building off last year’s Pride swag, we’re releasing our limited-edition 2019 Pride capsule collection, which includes a super soft tee, rainbow striped crop top, rainbow burger cap, BOMBAS Pride socks + ISLYNYC (the official jewelry sponsor of WorldPride) Burger Chain necklace.

In keeping with our commitment to give back to the community, we’re pledging $25,000 to The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ young people. All proceeds from our retail collection will be contributed to this donation.

Earlier this year, we were named one of the “Best place to work for LGBTQ Equality” and earned a 100% on the Human Rights Campaign’s 2019 Corporate Equality Index, a designation that highlights the core of our ethos here at Shake Shack. Pride is particularly exciting for us this year as it marks the launch of our internal diversity and inclusion initiative, All-In. We’re committed to providing equal opportunities for success, removing obstacles and fostering a culture of diversity, inclusion and empowerment to ensure that Shake Shack continues to be a great place to work. We can't wait to celebrate our amazing team who made it possible!

Shake Shack Pride Team Group Shot

This month, we’ll be featuring a few of our team members in the LGBTQIA+ community who help shape the fabric of our company culture and continue to inspire us every day. Follow their stories all month long on the @shakeshack Instagram.

Don’t forget to come out and celebrate with us IRL! We’ll be marching in the NYC Pride Parade on June 30th and participating in local Pride celebrations all over the country.

Dallas: Pride Parade, 6/1-6/2

Kansas City: PrideFest, 6/1-6/2

Milwaukee: PrideFest, 6/6-6/9

Detroit: PrideFest, 6/8-6/9

Los Angeles: Pride Parade, 6/9

Philadelphia: Pride Festival + Parade, 6/9

Denver: Pride Parade, 6/15

Chicago: PrideFest, 6/22-6/23

Houston: Pride Festival + Parade, 6/22

Minneapolis-Saint Paul: Pride Festival + Parade, 6/22-6/23

St. Louis: PrideFest, 6/29-6/30

NYC: Pride Parade, 6/30

Seattle: Pride Parade, 6/30

Austin: Pride Festival + Parade, 8/10

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