Shake Shack, Al Roker and TODAY Join Forces to Create the Roker Burger
The Southern BBQ-inspired burger is available from Monday, August 22nd to Sunday, August 28th
Here's what's happening in your neck of the woods: in collaboration with Al Roker and NBC’s TODAY, Shake Shack® is excited to announce the Roker Burger, available from Monday, August 22 to Sunday, August 28 at all U.S. Shacks (‘cept for JFK, ballparks and stadiums).
The Roker Burger ($7.49) is a 100% all-natural Angus burger topped with Niman Ranch BBQ pulled pork, double American cheese, red-eye mayo and pickles. Even better? $1 from every Roker Burger will support No Kid Hungry in its effort to end childhood hunger in America, where 1 in 5 kids in America are living in households without consistent access to food.
“Creating a burger with the folks at Shake Shack is exciting,” said Al Roker, TODAY. “Creating a burger that helps childhood hunger is inspiring.”
“Working with Al to create a quintessential southern barbecue burger was such a blast, and we think our fans are going to love it,” said Mark Rosati, Culinary Director of Shake Shack. “Even better, this burger will support the incredible work of our friends at No Kid Hungry.”
The Roker Burger launch is part of the new series, “TODAY’s ORIGINALS,” wherein TODAY anchors create and market products throughout the fall with proceeds being contributed to charitable causes.
Al Roker has been the weather and feature anchor on NBC’s TODAY since January 1996. In May 2002, “Al Roker’s Big Bad Book of Barbecue” was published and quickly became a summer blockbuster hit. His second cookbook, “Al Roker’s Hassle Free Holiday Cookbook,” became a huge success as it prepared America’s budding chefs for the holidays.